How to Start an Ecommerce Business

Profit Genesis 2.0

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Profit Genesis 20 Summary

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Author: David Miller
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Short Tour Of Ecommerce Sites

It provides information about the company and its products and services, where contents tend to be very static. A content site generates revenue by selling advertisement on the site. It attracts and maintains traffic by offering unique information, and content must be dynamic and updated regularly. An account site allows customers to manage their account for example, make address changes. A transaction site enables customers to conduct business transactions for example, ordering a product. Unlike brochure and content sites, security safeguards such as password validation and data encryption are mandatory. Typical ecommerce sites today are multidimensional. For example, a mutual fund company's site provides company information and current market news, but it also allows customers to change account information and sell and buy funds.

Electronic Commerce

Electronic commerce is the use of the Internet and the Web to transact business. There are three main types of e-commerce business to consumer, business to business, and consumer to consumer. In addition, government-to-government, government-to-consumer, and consumer-to-government e-commerce have emerged. E-commerce is the most established type of commerce performed through digital means. Companies are using it as a part of their traditional commerce or as a pure online business model.

Encryption Is Possible

True voice encryption is possible once voice is digitized, however. All the 0s and 1s can be jumbled as much and however the sender pleases, as long as the sender has enough processing power to implement the encryption technique and the receiver knows the method used (and has enough processing power as well). The same advanced methods that protect electronic commerce (ecommerce) on the Internet can now be applied to voice.

Agent System Deployment

While a distributed, agent-based approach offers the potential advantages of problem partitioning and application scalability, one of the challenges when implementing such systems relates to optimization through appropriate agent deployment. It is often important to optimize various aspects of system operation. Within an agent system, correct location of agents may improve performance characteristics of an agent in particular, and or for the agent system as a whole. Depending on the application, different operational requirements may be optimized. For instance, the security of operation of an electronic commerce application may be optimized by appropriate location of agent elements with respect to physical network elements, e.g. firewalls, databases containing sensitive information, etc. Agents requiring protected information available on a particular computer located within a demilitarized zone may be distributed there in order to access the information locally rather than over the...

Lack of Industry Guidance for the Design of Manageable Systems

Personalisation is increasingly being used in ecommerce as an aid to customer-relationship management (CRM) to provide better service by anticipating customer needs. This is because companies believe that this will make interaction more satisfying. In the educational sector, the aim is toward ensuring that Web resources improve students' learning process. This, too, could be improved through personalisation. The semantic Web offers the possibility of providing the user with relevant and customised information (Berners-Lee, 1999). Furthermore, the recognition ofthe key role that ontologies are likely to play in the future of the Web has lead to the extension of Web markup languages in order to facilitate content description and the development of Web-based ontologies, for example, the XML schema (Horrocks & Tessaris, 2002), RDF (Horrocks & Tessaris IEEE, 2002), and the recent DAML + OIL (IEEE). While the development ofthe semantic Web and of Web ontology languages still presents...

USIM Cards Smart Cards

Contactless cards will permit much easier use than with today's cards, for example, enabling the smart card to be used for financial transactions and management, such as electronic commerce or electronic ticketing, without having to be removed from a wallet or phone. It is expected that all fixed and mobile networks will adopt the same or compatible lower layer standards for their subscriber identity cards to enable USIM roaming on all networks and universal user access to all services. Electronic commerce and banking using smart cards will soon become widespread, and users will expect and be able to use the same cards on any terminal over any network.

Remote Access Server Gateways

Remote-access servers also provide a convenient and scalable means by which to integrate voice capability into the relatively new voice-enabled Web-site model, also known as click and talk services. These services and the new kinds of customer service they are able to help provide are responsible for a considerable amount of the interest that the electronic commerce industry has

Mobile Agent Paradigm

Recently, mobile agents have found enormous applications including electronic commerce, personal assistance, network management, realtime control, and parallel processing (Lange & Oshima, 1999). Kowalczyk et al. (2002) discuss the use of mobile agents for advanced e-commerce applications after surveying the existing research. There are many advantages of using the mobile agent paradigm rather than conventional paradigms such as client-server technology reduces network usage, introduces concurrency, and assists operating in heterogeneous systems (Lange & Oshima, 1999).

Network Address Translation Characteristics of HTTP

The use of Secure HTTP could have significant advantages for the consumer in the world of electronic commerce. If a company claims that it has a digitally signed object indicating your desire to purchase 2,000 rubber chickens but the digital signature doesn't match, then you can argue that you did not make the request. If the signature does match, then it can only mean one of two things either you requested the chickens, or your private key has been stolen. In contrast, when you use HTTPS, your identity is not bound to the transaction but to the communication channel. This means that HTTPS cannot protect you from someone switching your order for rubber chickens to live ones, once it has been made, or just ordering chickens on your behalf.

Following the technical development

Formerly a latent but at the end of 90-th years openly appearing tendency is the dynamic spreading of the use of Internet protocol (IP). The bearers are those new applications previously not heard of in the society, such as electronic mail, WEB-browsing, electronic commerce and many others.

Resource Description Framework

XML to exchange descriptions of Web resources but the resources being described can be of any type, including XML and non-XML resources. RDF emphasizes facilities to enable automated processing of Web resources. RDF can be used in a variety of application areas, for example, in resource discovery to provide better search engine capabilities in cataloging for describing the content and content relationships available at a particular Web site, page, or digital library, by intelligent software agents to facilitate knowledge sharing and exchange in content rating in describing collections of pages that represent a single logical document in describing intellectual property rights of Web pages and in expressing the privacy preferences of a user as well as the privacy policies of a Web site. RDF with digital signatures is the key to building the Web of Trust for electronic commerce, collaboration, and other applications.

Service Configuration

Combining the proxying and publishing wouldn't be acceptable if we wanted to provide popular pages, or if we needed much security for the pages we were providing (for instance, if the web pages are used for electronic commerce). In either of those situations, we'd separate the outgoing cache from the public web server, putting them not only on different pieces of software but also on different computers. In fact, we might well choose to have the public web server on somebody else's network altogether, using a commercial web hosting service.

Hungarian success story

There is, however, a tangible problem if Telecottages fail to abide by the norms of uniform quality assurance, the introduction of the monitoring managerial system as well as the engagement in the network system (electronic commerce, distance work, distance administration, distance learning), the possibility of doing so will soon be lost. A number of those Telecottages which have built upon the notion of civil or budgetary considerations are still behind with the exploitation of the network and entrepreneurial spirit. The time available for overcoming these hurdles is short. Local 'missionaries' are faced with the difficulties of finding the appropriate strategy for the implementation of Telecottages on a local level, which seems to call for a newly devised plan on a settlement-to-settlement, community-to-community basis.

Web Based Clickto Call

A click-to-call application can be provided as a service to businesses with ecommerce web sites and call centers as an additional channel for customer communication. Online customers click a button on a Web site to initiate an IP call to the company's call center agent. In addition to PC-to-phone and PC-to-PC connections between customers and agents, PSTN callback is typically made available for customers who are not equipped with PC microphones. Web-based click-to-call provides immediate interaction with customers, leading to higher sales revenue. Agents can respond to customer inquiries immediately and leverage upsell opportunities. In addition, agents will

Application security electronic signature

Information society will be built upon open public communication networks. One of the key elements of the establishment of a streamlined public administration, and the competitiveness of our national economy will be the effective usage of online transactions in the years ahead. Electronic documents, having the same legal validity as conventional ones, electronic contracts, electronic bank transfers, and ecommerce are rapidly gaining importance. Message transfers, which often take place between parties previously unknown to each other, could not be carried out without secure technologies and suitable legal regulation. An authentic transfer is one, in which the receiving party is sure of the authenticity of the signer, the integrity of the message, and that the signer cannot later repudiate having sent the message. All three requirements can be met simultaneously by using electronic signatures, based on Public Key Infrastructure (PKI) technology 8.8.1 . Message confidentiality is not...

Putting both the web server and the database on the perimeter network

Using a scheduled job to export data provides high performance between the web server and the database. However, it is not appropriate if data is going to need to move frequently between the internal and the external database server that transfer can be quite slow. It also complicates the procedures for internal users who need to see the external data (for instance, support people answering customer calls about the web site). This method might be appropriate for a web-based catalog listing but is less appropriate for ecommerce applications where orders are going to need to be moved briskly to the internal databases, and order status will need to be frequently updated in the other direction.

Mapping Qs Attributes To Cross Domain Interfaces

Addition to that 3GPP has defined RSVP as an additional UE originated QoS method TS23.917 in Rel6 between UE-SGSN and GGSN. It can be used at the situations where scalability problems will not arise (small networks). 3G traffic classes are Conversational class for voice and real-time multimedia messaging. Streaming class for streaming applications (Video On Demand (VOD) etc.), Interactive class for interactive applications (eCommerce, WEB-browsing, etc.), Background class for background applications such as email and FTP. QoS values for each traffic classes are defined in TS23.107 . In DiffServ domain four priority queues can be implemented for the each 3G traffic classes. The three THPs (Traffic Handling Priority) are also available for Interactive class to further sub-classify Interactive class traffic by inserting it to three separate queues. 3G to DiffServ mapping process can be policy based controlled and the mapping can be indicated at the IP...

Procurement

Many telecom projects require procurement of equipment of services from outside the company. Most service development projects involve some acquisition - perhaps purchasing ATM or DSL equipment or service components for wireless service. Some marketing studies involve outside help. E.g. we might want to contract some user-needs studies for a new ecommerce service. Many operations projects involve acquisition of either goods or services.

Inventory Management Wholesale

The first example of an extranet is a wholesaler who must maintain inventory to handle transient demand as well as his contract quantities. The normal cost of distribution is about 18 percent of the cost of goods. This can be reduced to about 5 percent with the application of an extranet and electronic commerce. The wholesalers can now do just-in-time inventory control. Depending on the goods involved, the wholesaler may be able to get overnight shipment from providers, thus reducing the need for large inventories. The goods can be drop-shipped directly to the client's location. With a good e-commerce extranet, the wholesaler also has visibility into the source's inventories to immediately determine what delivery promises to make to clients.

Introduction to Project Management in Telecommunications

Happened because the companies that provided one of these services did not always provide both - either for business reasons or for regulatory reasons. Some projects involve voice services and networks, while others involve data, and still others involve a combination of the two. In addition to voice and data, there are many other services, such as video, or forms of multimedia services. But we cannot even stop here. Many telecom service providers do not provide the carriage of voice, or data etc at all. Many provide other specialized functions that enable the service providers and or the end users to define their own business. These functions can be related to the network (e.g. network management), related to the user's business, (e.g. call centers), can involve providing a specific function of the overall service, (e.g. billing), or can include management of customer interactions in an electronic commerce type of service such as E-Bay.

Issues And Challenges Of Ucommerce

U-commerce emerges as a continuous, seamless stream of communication, content, and services exchanged among businesses, suppliers, employees, customers, and products (Accenture, 2001), and coordination becomes a fundamental issue. In addition, it is important for organizations to be able to determine the strategic directions of the organization, management's attitudes toward e-commerce initiatives, the potential of a learning environment (Kao & Decou, 2003), and how the evolution from e-commerce to u-commerce will be achieved. The u-commerce initiative will encompass a greater part of organizations' operations. As such, there will be a greater need for the coordination, synergy, and strategic integration of different initiatives (e.g., ecommerce, m-commerce, silent commerce, and others). Internet firms face serious political and legal uncertainties, which differ considerably between different markets (Frynas, 2002). Furthermore, in order to ensure long-term relationships and...

About the Editor

Margherita Pagani is head researcher for the New Media & TV-lab at the I-LAB Centre for Research on the Digital Economy of Bocconi University where she also teaches in the Management Department. She is an associate editor of the Journal of Information Science and Technology (JIST) and International Journal of Cases on Electronic Commerce. She has been a visiting scholar at the Massachusetts Institute of Technology and visiting professor at Redlands University (California). Dr. Pagani has written many refereed papers on multimedia and interactive television, digital convergence, and content management, which have been published in many academic journals and presented in academic international conferences. She has worked with Radiotelevisione Italiana (RAI) and as a member of the workgroup, Digital Terrestrial for the Ministry of Communications in Italy. Dr. Pagani is the author ofthe books La Tv nell'era digitale (EGEA 2000), Multimedia and Interactive Digital TV Managing the...

Your Data

People tend to focus on the risks associated with secrecy, and it's true that those are usually large risks. Many organizations have some of their most important secrets - the designs for their products, financial records, or student records - on their computers. On the other hand, you may find that at your site it is relatively easy to separate the machines containing this kind of highly secret data from the machines that connect to the Internet. (Or you may not you can't do Internet electronic commerce without having information about orders and money pass through Internet-accessible machines.)

Success Measures

Suppose that we are planning a project for an end user, to add an ecommerce capability for the provision of their retail products. Let's consider some of the information that would need to be included in the Scope Statement. We will not create the full scope statement for this project, because it would be many pages of information. But we can get an idea of the type of information that would need to be included by considering some examples. The initial two sections include the same information that was provided in the Charter, with new information appearing in all subsequent sections.

Web Applications

Electronic commerce (e-commerce) is an emerging business concept for buying, selling or exchanging goods, services, information or knowledge via the Internet. Individual users reach the web sites of e-commerce businesses through the Internet infrastructure introduced in Section 2.2.3. The user (client) is a service-requesting computer that generates a request and receives and reads information from a service-providing computer. The service-providing computer (web server) receives, processes and responds to the user's (client's) requests. Depending on their function, servers may be classified into 'web server', 'application server' and 'database server'. The application server works in conjunction with the web server. It may process the user's orders, and check the availability of desired goods. The database server provides access to a collection of data stored in a database. A database server holds information and provides this information to the application server when requested.

Xml Protocol

To automate negotiations and to stimulate the Web's growth, standardized application-to-application messaging is required. The search is on for common ground that can meet the heavy weight, commercial demands of business-to-business electronic commerce systems and at the same time satisfy aesthetic requirements for a lightweight, simple network protocol for distributed applications.

Textbook Support

Introduction to IS in organizations Hardware and software concepts Organizing data and information Telecommunications and networks Fundamentals of electronic commerce Transaction processing systems Decision support systems Specialized business information systems, such as artificial intelligence, expert systems and virtual reality systems

Databases

This means that network access to databases is now critical, particularly for electronic commerce applications where database servers and web servers need to exchange data. We have discussed issues about locating database servers and web servers in Chapter 15. Here, we will discuss the protocols used to provide network access and their security implications.

HTTP Extensions

Even if you don't install locally written programs, commercial web server extensions have a long and dark history of security problems. It's pretty easy to write a secure program if it never has to write data. It's hard to write a secure program that actually lets the user change things it gets harder if the user has to juggle high-value information (for instance, if you're writing a electronic commerce application that is dealing with data that has real-world effects on goods and money). It can become very difficult to evaluate security if you're trying to provide complete flexibility.

Concepts definitions

In Hungary the Telecommunication Act2 contains the working definition of ecommerce. According to that e-commerce is a type business activity based on the electronic processing and transfer of different types of data, such as text, image or voice. E-commerce includes for example the The notion of e-business is also often being used. In this expression 'business' denotes any possible activity, therefore e-business is a less specific term than ecommerce. It is important to note that in all the expressions with the prefix 'electronic' - like in electronic-commerce, electronic-procurement, electronic public notary etc. - the adjective refers to a possibility to connect in a network through an electronic medium. It can also be paraphrased that 'e' presupposes distant access. This type of connection can also be indicated by the Greek prefix 'tele' like in word television. Therefore instead of electronic commerce the expression tele-commerce can also be used.

Usability In General

All applications require user interfaces, the design of which is not a trivial matter. The same is true for ecommerce and any other Web-based applications. Shneiderman (1998) states that within the ocean (WWW) of information, there are also lifeboat Web pages offering design principles, but often the style parallels the early user-interface writings ofthe 1970s. The problem of early user interfaces, ignoring the abilities and preferences of the users, is therefore still present.

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